- John Battelle, Search, Plus Your World, As Long As It’s Our World

Once again, Google steps in a pile of doodoo with its maladroit efforts in trying to absorb the social web. Unwilling to simply index things and offer them up as search results, Google wants to ‘socialize’ search. What this means is that search is just another battlefield for Google to fight the war for the future against Facebook, Twitter, etc.

On one hand, you have to admit that Google faces a new world, one that is increasingly social, and the search company has to get in there. But this is not the way to do it.

I continue to be amazed that Google doesn’t look at its email and calendar apps as a good place to build social, instead of dicking around with search.

(via stoweboyd)

They have tried that, it was Google+…. which was a fail, and now it’s a matter of time before something is changed (hopefully for the better, but we’ll see) and as far as socializing search, if you think about it, in the physical world it already is.  What I mean is that if you’re out and about and you can’t decide what to eat do you think I’ll google what’s around me or think I’ll ask my friend if she knows of any good places for decent prices? Maybe it’s just me but I think of the latter. But I do see your point, because as the worlds leading tech giants who are supposed to be “good,” they of all companies should recognize their similarities and not just their competitiveness.